April 1, 2011

The Campaign for a Commercial-Free Childhood

Posted by Becka
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“It’s amazing how much free time you have when you’re not in front of a screen…I never realized how much fun I missed by using screens instead of playing outside.” Mackenzie Rothfuss, 7th grader, Bay City, Michigan

Screen-Free Week is coming April 18-24 and, with your help, we can make it the best ever!  Will you organize a Screen-Free Week in your school or community?  It’s easy and fun.  Click here to purchase your 2011 Organizer’s Kit today!

Anyone can be a Screen-Free Week organizer for any kind of group—from families, to schools, to whole communities.  Since 1996, tens of thousands of parents, teachers, healthcare professionals, scout leaders and clergy have helped millions of children turn off screens and turn on life by organizing local Screen-Free Weeks (formerly TV-Turnoff).  For 2011, we’ve created a new, improved Organizer’s Kit to walk you through the process; it includes all the suggestions, activities and handouts you’ll need for a great Screen-Free Week—as well as 2 beautiful posters perfect for promoting it.

By purchasing official Screen-Free Week materials, you'll be spreading the word and supporting our important work carving out screen-free, commercial-free space for children.  Order by February 15 and get free shipping! 

We know that children are spending way too much time with screens—a staggering 32 hours a week for preschoolers and even more for older kids.  The costs of excessive screen time are enormous—poor school performance, childhood obesity, and problems with attention are just a few.

Screen-Free Week is a fun and innovative way to improve children’s well-being by reducing dependence on entertainment screen media, including television, video games, computers, and hand-held devices.  It’s a time for children to unplug and play outside, read, daydream, create, explore, and spend more time with family and friends.  And, of course, Screen-Free Week isn’t just about snubbing screens for seven days; it’s a springboard for important lifestyle changes that will improve well-being and quality of life all year round.

CCFC is proud to be the new official home of Screen-Free Week, but we can’t do it alone.  We need thousands of you to step up and organize your own Screen-Free Weeks—for the children in your lives, for yourselves, and for a better future.


Stay at home, business owning mom of 4 young kids, Nick the Sportsman, Michele the Princess, Wyatt the Wild One, and Evan the Baby.Bachelor in Early Childhood Development and Education, with 20 years experience. I could not ask for anything more!


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