September 7, 2020

Meet Paul Castle, Seattle Blind Artist

Posted by Becka


Paul Castle is an artist living in Seattle.

    At age 16, he was diagnosed with Retinitis Pigmentosa, a rare genetic eye disease. He currently works with 15% of his eyesight and will eventually go blind.

    Paul has an array of amazing artwork, from cute drawings to whimsical paintings, which have been bought by people all over the world. This book is a dream project for Paul and this Kickstarter will help him achieve that.

    The Pengrooms will be a 32-page children’s picture book about two penguins, Pringle and Finn, who own a specialty cake shop. Through the course of the story, Pringle and Finn deliver colorful cakes to different LGBTQ weddings across the animal kingdom. With each delivery comes an unexpected surprise that reveals how Pringle and Finn work as a team, and ultimately make an unforgettable duo.     The final pages of the book will include an unexpected twist that will delight readers of all ages. This story was born out of a desire to see more LGBTQ representation in children’s literature. It’s time to see an array of gay characters making a positive impact on the hearts and minds of future generations.

    Paul is extremely talented! You can see his work HERE.
    Paul’s dream has always been to create a children’s book, with LGBTQ characters, that doesn’t just entertain children, but also prompts them to ask questions and learn life lessons.     

    That is what his current Kickstarter campaign is all about! Paul created the Pengrooms, when he was creating his and his wonderful husband, Matthew’s wedding invitations last year. They, and many of his adorable characters, will be featured in this 32 page, 250 word children’s book. 

    Recently, the Kickstarter reached a very important stretch goal: The ability to get Paul's books into bookstores, libraries and into the hands of children's publishers, all over the world! But we still need help! If you can, please share this blog post, or just the Kickstarter link (linked above), to everyone and anyone you can think of. That includes local or national news stations, LGBTQ organizations, or even just Twitter, Instagram or Facebook groups you are a part of. 

    Let's help this amazing artist, make his dreams come true! 

March 29, 2020

Some Rambling Thoughts About What Social Media Management Really Is

Posted by Becka

In the last 7 years, I have curated content, run ads and just posted for people/organizations/bands, etc... so they could continue to attract their market audiences and draw revenue. This has been my passion for the last 7 years and continues to be. This is the future. More people will be looking to social media, usually by the suggestion of their peers, for what to buy, who to listen to, what to watch, and so on.

In implementing a more professional persona for my goals in media marketing and communications, I am trying to develop a more outlined plan: (these are just thoughts, forgive me if they ramble in areas) AKA What I have learned in 7 years of social media marketing and content curation 
defining high market values--> what markets do I want to cater to, do I want to dabble in whatever come into my inbox, or do I want to be specific?
I feel that being versatile is key, but not to spread myself too thin. In the last 7 years, my clients have been travel agencies, entertainment and professional development.
Content curation for each of these varies and is dependent on what the client/organization/person needs at that specific time.
What areas have helped each market I have taken on grow and what has been detrimental to them.
The content that gets the most attention, is colorful, fun and relevant.
Are the markets using one specific type of media (are they primarily on Facebook, Instagram, Twitter --> do they use InkedIn to connect to like minded professionals, do they use docial media platforms such as HootSuite or Loomly and what works best/doesn't work for them
Are they keeping up with trends and expanding their market when necessary? Are they being TOO broad (are they marketing to too many audiences, when they should be engaging with a certain age bracket/social bracket/etc)
What can they improve on, what do they need to focus less on?
There is more...but this is the summary of the basics of what I am trying to accomplish, when I work with a client.
Do the clients prefer social networking or virtual communities, in pursuing their target markets? (not everyone uses Facebook, Twitter and Instagram, even though they are the major platforms)
Now, to find a website platform, that will suit everyone's needs.

The usual conversation with the average person, who doesn't see Social Media beyond a random Facebook post: 

Why do you want to be a social media manager? You just post on social media. How does that do anything?
You just see a post. When I see posts, I see how they utilized Ad campaigns, what their target audiences are and if they are marketing to their audience in the right ways. How they can optimize their audience reach. What they did right, what they could do better. And if their posts are eye catching, fun and appealing to diverse audiences.
What I see, is a trend in the utilization of social media, more than any other media (newspapers, websites, etc...) to attract audiences, sales and more. 
I see an Instagram Ad Campaign, from an Instagram account with 1M followers, that could potentially bring in 2M revenue. 
I see a Twitter Ad Campaign from a Twitter start up business, that has only 5000 followers, that has the potential to quadruple that within months, with the right analytics and the right target marketing campaigns. 
I see a Facebook Ad for a new music festival, that could generate such a large audience and interest, that the next year, they not only need a bigger venue, but every musical artist out there, wants to be a part of it. (See Life Is Beautiful!) 
So, you see a post...I see potential!

I'm not the only one! 

September 17, 2019

Let's Change The World, Together!

Posted by Becka

If you know me, I have been an Activist since, well, probably forever. But for the last few years, I have supported, promoted and helped recruit people for three, interconnected organizations that are near and dear to my heart. 

There is a global initiative, for the most past, to end disease, extreme poverty and more, to help make our world a better place for not just humans, but all living creatures, great and small. 

With everyone that volunteers and works with/at ONE, RED and The Global Fund, we are banding together to end AIDS, Tuberculosis, Malaria and Extreme Poverty, just to name a few. By. 2030, we want these issues eradicated from our planet so we can all have a better future. 

This is going to be a long post, but it's important to those of us who want to be the change we want to see in the world! 

I am proud to be a part of these three, interconnected organizations!:

Follow ONE on: 

Let's start with ending Extreme Poverty! Every man, woman and child, should have access to clean, safe water and nutritious food around the world. 

Where you live, should never determine IF you live! 

At ONE We believe the fight against poverty isn’t about charity, but about justice and equality. 

ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

Co-founded by Bono and other activists, ONE is strictly nonpartisan. ONE is not a grant-making organisation and does not solicit funding from the public or receive government funds. ONE is funded almost entirely by foundations, individual philanthropists and corporate partners.

Join the fight against extreme poverty now! 

Follow The Global Fund on: 

Introducing The Global Fund To Fight AIDS, Malaria And Tuberculosis. 

The Global Fund partnership mobilizes and invests more than $4 billion a year to support programs run by local experts in more than 100 countries.
Together with ONE and RED, we are going to Step Up The Fight to end AIDS, Malaria, TB and Extreme Poverty. Our promise to all 7 year olds today: We will end these issues, so you don't have to! 

Through The Global Fund Partnership: 

Over 27 million lives have been saved. 

Over 17 million people have access to live saving AIDS/HIV medication.

Almost 200 million mosquito nets have prevented malaria in high risk areas of the world.

In 2000, AIDS, TB and malaria appeared to be unstoppable. In many countries, AIDS devastated an entire generation, leaving countless orphans and shattered communities. Malaria killed young children and pregnant women unable to protect themselves from mosquitoes or access life-saving medicine. TB unfairly afflicted the poor, as it had for millennia.
The world fought back. As a partnership of governments, civil society, technical agencies, the private sector and people affected by the diseases, the Global Fund pools the world’s resources to invest strategically in programs to end AIDS, TB and malaria as epidemics.
Read more HERE

Follow RED on: 

I have blogged about RED before, because, like the previous two, this is just an amazing organization!  

Today, over 23 million people living with HIV have access to life-saving medication. AIDS-related deaths have been cut in half since their peak in 2004 and the number of babies born each day with HIV has declined by two thirds since 2000.

Medication is a key piece of winning this fight, but it’s not the only piece. (RED)-funded grants support a diverse range of life-saving HIV/AIDS programs, including prevention, testing, counseling, and treatment services, sexual reproductive health education, peer mentorship programs and much more. (<--- click here to learn more about RED's impact!)

With RED and it's many partners, we can all help Step Up The Fight but Shopping RED!

RED partners with many companies, including: 

And much more!

Check out their website and SHOP RED NOW and on AMAZON

A special shoutout to my personal favorite RED product... TRUFF HOTTER SAUCE!

This stuff is great on EVERYTHING!

Just a few RED products I, personally, own (I am a RED addict!) 

All available on Amazon HERE


The Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health, giving them the chance to lift themselves out of hunger and extreme poverty. In the U.S., it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life.

Learn more HERE

If you've made it this far, thank you! Let's all Step Up The Fight, in any way we can, to make sure future generations have a safe, sustainable, livable planet, for centuries to come!


A small shoutout to Global Citizen and The Brother's Trust

Two other very important organizations, Stepping Up The Fight to make the world a better place for all! 

Please follow, volunteer and donate to all of these where and when you can!

More about Global Citizen: 

Follow Global Citizen on: 

Our mission is to build a movement of 100M action-taking Global Citizens to 
help achieve our vision 
of ending extreme poverty by 2030.

Global Citizen is a movement of engaged citizens 
who are using their collective voice to end 
extreme poverty by 2030. 
On our platform, Global Citizens learn about the systemic 
causes of extreme poverty, take action on those issues, 
and earn rewards for their actions 
— as part of a global community committed to lasting change.

Download the Global Citizen APP

More about The Brother's Trust:

Follow The Brother's Trust on:

The Brothers Trust was set up in 2017 by Nikki and Dom Holland, parents to four boys; Tom, Sam, Harry and Paddy - the 'brothers'. Tom Holland is the focal point of the charity and its fund raising efforts, but he is ably supported by his younger brothers.
Using Tom's reach and popularity, the trust intends to run a number of events each year and the funds raised then being granted to charities who we support. 
The trust is keen to shine a light on charities who struggle to be heard in the noisy and competitive not-for-profit sector - and charities who can best demonstrate the most effective use of funds to profit the people in need and not on bloated administration. 

August 21, 2019

Guest Post: Meeting Mayor Pete: Meg Morgan

Posted by Becka

What a crazy, cool weekend. We had the intention of driving straight down to Pete Buttigieg's Town Hall at The University of Charleston*, but we looked at the weather, saw heavy rain was in the forecast, and realized we hadn't packed umbrellas. We mapped the closest shopping, and hit a store right off the freeway. When I opened the trunk to grab Tahini's leash and harness, I saw our suitcase wasn't in the car. In our excitement to get on the road, we'd both forgotten our clothes! So, we grabbed a couple umbrellas and some basics to get us through the weekend, and got back on the road. 

I checked the SC Pete event calendar, and saw that his 3pm round table event had been moved to Moncks Corner, which was easy enough to hit on our way if we took the rural route, and the GPS put us there around 2:15. We got there a bit after 2, and waited for about two hours. Max was so good, and we were able to keep him sitting (we had no idea when the entourage was going to get there because of the previous event and the torrential thunderstorms) until Pete walked through the door with:
* Three lollipops.
* Roadtrip talk.
* Several games of Rock, Paper, Scissors.
* Pen and paper.
* The promise of ice cream.

Of course, then everyone started talking about healthcare and Max was done. 😅 Poor Duncan got to hear the first five minutes and then took Max for a walkabout in the kids' library. 
As for the round table itself, Pete did not disappoint. From the moment he walked in the room you could tell he was there to listen and let people know their personal concerns mattered to him and would hone and shape his campaign moving forward. There was no pretentiousness, no grandstanding, no talking points, and he looked people in the eye when they spoke and when he answered them. 

There were several hard-hitting questions and experiences. One attendee, the bearded gentleman to Pete's left, explained how he pays $1000/mo for his insulin. Several others in the room voiced concern about this, and asked how Pete planned to lower the cost of these essential prescription drugs. He didn't skip a beat, and explained (among other things) that he wants the Medicare system to have the power to negotiate drug prices way down so that insulin, and other life-saving prescription drugs, are available and affordable to everyone who needs them. 

When I had the chance to ask him a question about the gap between Medicaid and the ACA for states that don't take the Medicaid expansion, he immediately started nodding and I could tell it was already something he was concerned about and had given a great deal of thought. While he wishes, as many of us do, that all states would take the Medicaid expansion in the short term, his M4A who want it plan would fill that gap. 

After he was finished -- even though he was late for his next event and I'm sure bone-tired -- he took time to talk with us personally, and to talk with every person in the room who stayed (which was everyone). He listened intently, took photos, and graciously signed books. Then, with honey badger stealth and tenacity, he sprinted to his motorcade and was off to his next event faster than you can say South Bend.
After meeting him, I can safely say that Pete is all he seems to be and then some; an outlier in the best sense because he's giving his dedication and hard work back to us, to this country. He's a true public servant. 

If you want to know more about where Pete stands on the issues, check out his policy page HERE
*Video of that event, and the #TeamPete itinerary of that entire day, is HERE.

Thank you, Meg, for allowing me to post about this weekend! It was great meeting you!! 


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